Top Trumps Activities launches new in-flight ‘edu-tainment’ concept for children

Sylvia James-Smith, General Manager of the London-based organisation, highlights the need to meet travel operators’ ever-increasing logistical constraints whilst still adding value to the customers’ brand experience in the most affordable way: “Offering airlines and other transport operators access to the world’s favourite games off-the-shelf in sensible volumes that enable a regular refresh, means that families can easily be provided with in-flight entertainment for children. Our iconology system solves multi-lingual needs, so whatever the language or character set might be, there are no constraints. That’s very important for global carriers.” 

Working with Silver Squiggle, Top Trumps Activities has developed a range of ultra-lightweight and compact boxes of fun for kids. Designed to use minimal space to the optimum, these imaginative little kits are constructed from recyclable materials with ultra-low waste. “The great thing is that with our extensive portfolio of familiar games and licensed characters, together with the expert knowledge we can apply to bespoke products, we can cater for all age groups from 1 to 12 year-olds, and create educational and entertaining surprises that they will enjoy.” 

“It’s all about minimising processes, maximising choice and understanding operational constraints,” says James-Smith. “If your children are happy, you are happy, your fellow passengers are happy and the crew is happy. Our guiding principle at Top Trumps Activities is to turn a give-away into a gift and create happy memories which generate satisfaction and brand loyalty. Budgets may be tight but brands are always seeking small ways to add value and differentiate themselves – this is where we come in.” 

From tiny puppet theatres for younger travellers, mini packs of Top Trumps games for older children, to collectable albums and board games – the solution for airline, cruise and train operators is clear – don’t let your younger travellers get bored on-board, talk to Top Trumps Activities.